Urovant

Web Portal & Promo

Urovant Sciences is dedicated to meeting the needs of those living with urologic conditions. Since 2017, they’ve grown into an influential voice in this challenging field, building on the global potential of effective, accessible treatments for conditions like overactive bladder, also known as OAB.

Background

Urovant came to us with an idea for a community portal to empower, inform, and support women experiencing OAB. After many discussions, Bladder Chatter was born. A safe space for women to discuss their ideas and learn from shared experiences. This one-of-a-kind forum connects peers, combining real-world tips and expert perspectives.

UX & UI Design Lead

Our first step was to become empathetic with our audience, their concerns, motivations, and challenges. With most of the user research already in place, this was done through stakeholder interviews and existing documentation. Our next step was a design workshop with the client to ideate and discuss a wide range of features that could be useful. We then prioritized these features into those that made the most sense for phase one, saving others for future consideration. The list was ambitious, including registration, articles, forums, polls, direct messaging, and more. 

Branding Agency: Liquid Arts Media
Digital Agency: Motionstrand
UX Design: Markham Henry
UI Design: Markham Henry, Bjørn Jensen, Adrienne Young

The wireframing and user interface processes were challenging. Communication and collaboration played an integral role due to time constraints. We established a strategy to move both the UX and interface design at the same time, slightly offset from one another. 

At the same time, a separate agency was tasked with developing the branding, including messaging and photography, for the Bladder Chatter campaign. Even more challenging, the branding project began after the design stage of the community portal project had started. Brand styles and visuals needed to be integrated during the final stages of production and development. Our design needed to be versatile enough to accommodate the future brand while not compromising usability. To make this work, both teams collaborated closely to communicate ideas on each side for the final product.

SunBasket Promo (Subdomain)

  • Information Architecture
  • Landing Page (Desktop)
  • Landing Page (Mobile)

Solution

The final portal solution was a social space where individuals with OAB were connected like never before. The portal includes features such as forums to discuss and share ideas; articles from health experts, advocates, and influencers; and, direct messages between users for a more profound connection.

Community Web Portal

  • Home Page

  • Articles & News

  • Articles

  • Community Forum

  • Members

  • Direct Messaging

Sun Basket Promo

Questionnaire interaction

Result

The portal was an instantaneous success. It met many of its annual goals within weeks instead of months, including visits, registrations, forum interactions, and polls completed. It also helped to confirm user demographics and provided key insights into patients' lives.

User registrations in the 1st month

31%

of annual goal

Polls completed in the 1st month

Sunbasket promo conv. rate

40%

8.6%

of annual goal

Target rate 1%