Stone
Brewing

WEBSITES

Stone Brewing is one of the largest craft brewers in the U.S., operating nationally and internationally for the past 25 years. They continue to be an industry benchmark, focusing on amazing customer experiences to pair with their world-class beer.

Background

Stone Brewing wanted to refine the customer experience for locating, purchasing, and delivering their products. The site used different purchasing methods that varied by section. This experience became even more disjointed as the business ramped up quickly to meet customer demand during the pandemic.

UX, UI & Visual Design Lead

I worked closely with the client to better understand each task and to further define problems, goals, and objectives. Then, I conducted a heuristic evaluation of the existing site, including several key task flows. These helped to determine several pain points and locate inconsistencies in the design system. I also performed a quick competitive and comparative analysis to determine how similar companies have addressed these areas and to review other more successful implementations.

Agency: Motionstrand
UX Design: Markham Henry
Art Direction: Markham Henry

Solutions

We worked closely with the Stone team to hone in on ideas at various levels. These included improving eCommerce by integrating MikMak for local purchases, enhancements to the beer finder, improvements to the education center, and a more consistent and impactful visual experience.

eCommerce Integration

  • Purchase directly from the beer page

  • Determine purchase options based on location

  • Buy from the Stone Brewing website, select options for local delivery, or find it at a store nearby

  • Select from various businesses for local delivery options

  • Add it to the cart for purchase through the site

Recommendations from the heuristic audit led to additional improvements to the site. As the brand evolved, Stone needed help designing versatile, scalable, and elevated areas to meld their old and new personalities. New layouts were created to provide more consistent and impactful experiences sitewide. These areas included the site navigation, Our Beers, and the Education Center.

Web Enhancements

Beer Finder

We worked closely with the Stone team to hone in on ideas at various levels. These included MikMak integration for purchasing, enhancements to the beer finder, improvements to the education center, and a more consistent and impactful visual experience.

  • Search beers close to your location

  • Select specific beer brands

  • Enter a specific location

  • View results on the map or list

  • Filter your results by specific beers and containers