Red Hawk Casino

Android & iOS Apps

Redhawk Casino was looking to create a mobile experience that was true to its vision of a vibrant lively casino steeped in culture and the traditions of the Miwok Indians.

Background

While the app would support their customers with more traditional elements (dining, events, etc.), they were looking for ideas that would help strengthen their gaming experience. The final solution would be developed as native apps for both iOS and Android.

UX Collaboration

Much of the research and discovery was led by our account team and involved both the UX and visual design team members. I worked closely with the UX team to determine areas that could support the app gaming experience. Our discovery work pushed the app design beyond just being fun and informative. It fueled the idea of using it to enhance the customer's gaming experience right on the casino floor using geofencing.

Agency: Y Media Labs
UX Design: Ryan Spencer
Art Direction: Markham Henry

UI & Visual Design Lead

I also led the visual design concept and UI design processes. We used a combination of stakeholder interviews, online research, and onsite visual inspiration to develop the concept. It focused on playful interactive gestures, making the transition between digital and physical environments consistent and seamless.

Solution

We provided a solution that allowed customers to view and interact with onsite contests in real-time. Once on casino grounds, it gave them chances to play and win immediately redeemable prizes. It also became a visitor resource, helping users manage their casino cards, review and redeem points, and gain access to a personal concierge.

  • Main Screen

  • Reward Offers

  • Casino Events

  • Membership Card

  • Redeemed Rewards

  • Badges Earned

Game Play

Two primary gaming ideas were developed for the MVP: Scratch & Win and 3-Card Monte. These gave customers access to onsite prizes and helped provide small, quick wins to help accentuate a positive "winning" mentality. The gaming area was designed to be scalable, allowing for additional games to be developed in later phases.

Scratch & Win

3-Card Monte

Result

The results were overwhelmingly positive. The app was well received on both platforms, receiving an overall 4.4 stars on the Apple App Store and 4.6 stars on the Google Play app store.

4.4/5

420

Reviews

Review Rating

4.5/5

50K+

Review Rating

Downloads